Jared Lawrence is a fourth-generation Jacksonville native and the founder of KLC, with a strong financial background and a passion for helping families make wise, confident decisions.
Laini Lawrence, his sister-in-law, is an experienced agent and local mom known for her warm communication and genuine care for the people she serves.
We believe real estate is about more than property — it’s about people, purpose, and community.
We make buying a home in Jacksonville a clear and thoughtful process. Every recommendation is guided by your goals, your stage of life, and what matters most to you - so you can move forward with confidence and clarity.
From the first conversation to closing day, we focus on honest guidance, local insight, and careful attention to detail, helping you make informed decisions without unnecessary pressure.
“Every home search is an opportunity to serve a family—not just close a deal.”
When you list your home with us, you’re not just hiring agents — you’re partnering with a family-run team that treats your sale like our own. We believe real estate should be transparent, personal, and rooted in trust.
Whether you want full-service support or just need your home listed on the MLS, we’ll create a plan that fits your goals — not ours.
We guide you every step of the way so you can make confident decisions and enjoy the journey of finding or selling your home.
Share your goals, timeline, and what matters most. We’ll start by listening and then walk you through the best next steps.
Whether you want full-service support or just help with specific steps—like listing on the MLS—we’ll outline a clear path tailored to your needs.
You stay in control. We guide you through the parts you choose, support you where it matters most, and make sure you’re never left guessing.
Whether you're buying or selling, our family-led Jacksonville team is here to help you take the next step with clarity and confidence.
